Framework · 15:00
// THE QUOTE
“so I just to add to that like you've see culture come alive”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
Complete idea opening on a clean setup: pressure (pandemic, money stress) either makes a healthy culture vivid or breaks it apart — concrete and operator-relevant.
THE LESSON THIS CLIP CARRIES
Culture reveals itself under pressure: healthy cultures get more vivid, weak ones break apart.
“if you operate outside of your stated values Under Pressure that becomes your culture”
THE CHAPTER IT LIVES IN
Defining culture: 'how we work together'
9:56
Clips like this, every two weeks.
SOURCE: 15:00 of Why Culture Drives Your Construction Business (Procore's Culture Team)