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Framework · 20:05
// THE QUOTE

I love that perspective because I think one of the things that we notice

Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.

Working-in vs working-on-the-business distinction with the 'flywheel effect' — a clean, actionable framework for owners; opens on a complete setup.

Full episode at 20:05Why Culture Drives Your Construction Business (Procore's Culture Team)
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THE LESSON THIS CLIP CARRIES
Executives default to working IN the business and forget to step back and work ON it.
they forget at the executive level to take a step back and work on the business
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THE CHAPTER IT LIVES IN
Culture drives business (and the flywheel)
16:05
Clips like this, every two weeks.
SOURCE: 20:05 of Why Culture Drives Your Construction Business (Procore's Culture Team)