Hot take · 35:35
// THE QUOTE
“it is the most complex industry I believe in the world”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
Strong standalone claim from a 20-year change-management vet: construction is a top-three lagging industry yet full of the grittiest, most resilient people — flatters the niche audience and lands.
THE LESSON THIS CLIP CARRIES
What the next-generation labour force wants most is meaningful work, which construction is well-poised to offer.
“what people want out of their jobs is meaning and it seems to me that this industry is incredibly well poised for that”
THE CHAPTER IT LIVES IN
Procore as industry partner, not tech company
32:46
Clips like this, every two weeks.
SOURCE: 35:35 of Why Culture Drives Your Construction Business (Procore's Culture Team)