Hot take · 17:11
// THE QUOTE
“if I'm being honest I think a lot of people maybe even more so in this industry”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
Host names the blue-collar 'culture is a fluffy word people are tired of hearing' objection head-on and reframes it — candid and credible to the trade.
THE LESSON THIS CLIP CARRIES
Culture and business form a flywheel: invest in culture as a strategy and let business reinvest into culture.
“culture drives business and business drives culture and that's why we think culture needs to be such a priority”
THE CHAPTER IT LIVES IN
Culture drives business (and the flywheel)
16:05
Clips like this, every two weeks.
SOURCE: 17:11 of Why Culture Drives Your Construction Business (Procore's Culture Team)