Hot take · 32:46
// THE QUOTE
“100% we do not want to be seen as a tech company actually”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
Strong positioning statement — Procore rejects the 'tech company' label, wants construction to become an industry of choice; opinionated and stands alone.
THE LESSON THIS CLIP CARRIES
Position your firm as an industry partner, not a tech vendor, to build durable client trust.
“we do not want to be seen as a tech company actually uh we want to be seen as an industry partner”
THE CHAPTER IT LIVES IN
Project Engage program design
30:08
Clips like this, every two weeks.
SOURCE: 32:46 of Why Culture Drives Your Construction Business (Procore's Culture Team)