Emotional · 39:22
// THE QUOTE
“having experience from other Industries before joining too”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
Heartfelt take that construction is uniquely poised to give workers meaning — drive past a site and say 'that's what my week was about'; resonates with the labour-meaning theme.
THE LESSON THIS CLIP CARRIES
What the next-generation labour force wants most is meaningful work, which construction is well-poised to offer.
“what people want out of their jobs is meaning and it seems to me that this industry is incredibly well poised for that”
THE CHAPTER IT LIVES IN
Procore as industry partner, not tech company
32:46
Clips like this, every two weeks.
SOURCE: 39:22 of Why Culture Drives Your Construction Business (Procore's Culture Team)