Framework · 17:11
// THE QUOTE
“we have the old-fashioned relationship which is Atlantic Canada”
— John Adams · Eastern Frontier Auctions
Clean articulation of pairing handshake culture with new tech without scaring off 70-year-old owners who don't use email — a credible Maritime business thesis that stands alone.
Full episode at 17:11How Two Newfoundlanders Built Atlantic Canada's Virtual Heavy Equipment Marketplace | Eastern Frontier ▸
THE LESSON THIS CLIP CARRIES
In Atlantic Canada, the handshake and phone call still close deals that digital channels open — don't let technology replace human presence.
“the art of the phone call is kind of dying… when you have that relationship all those problems seem a little smaller”
THE CHAPTER IT LIVES IN
Team structure and the relationship-first philosophy
12:20
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SOURCE: 17:11 of How Two Newfoundlanders Built Atlantic Canada's Virtual Heavy Equipment Marketplace | Eastern Frontier