Framework · 7:54
// THE QUOTE
“As the solar energy contractor we are kind of the last thing that you should be doing for your home”
— John Jennex · Solar Ascent
Counterintuitive, counter-self-interest candor a builder respects: insulation and windows first, solar last, and how a code-plus home reaches net zero. Fully stands alone.
Full episode at 7:54How Nova Scotia almost killed its solar industry — and the founder who fought back ▸
THE LESSON THIS CLIP CARRIES
Position solar as the final sustainability step after a tight building envelope, not a substitute for insulation and good windows.
“we are kind of the last thing that you should be doing for your home if you want to make it as sustainable as possible”
THE CHAPTER IT LIVES IN
The environmental motivation and the 'magic switch'
4:53
Clips like this, every two weeks.
SOURCE: 7:54 of How Nova Scotia almost killed its solar industry — and the founder who fought back