Framework · 20:23
// THE QUOTE
“everyone's so busy time and money time and money we don't have time to show people things”
— Elliot MacNeil · Bruno Builders Inc.
Two hard-won lessons in one window: 'do we have time to NOT show them' and 'you'll never hurt your brand by saying no'; lands cleanly and resonates with anyone scaling a crew.
Full episode at 20:23How Bruno Builders Built a Vertically Integrated GC in Halifax — Procore Lessons, Labour Shortage Realities, and 700 Units in Downtown Dartmouth ▸
THE LESSON THIS CLIP CARRIES
Saying no to work that exceeds your resourcing capacity protects brand and margin; the entrepreneurial impulse to take everything is what gets construction companies into trouble.
“Someone told me once you'll never hurt your brand by saying no — and it's true.”
THE CHAPTER IT LIVES IN
Labour shortage and internal coaching model
13:40
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SOURCE: 20:23 of How Bruno Builders Built a Vertically Integrated GC in Halifax — Procore Lessons, Labour Shortage Realities, and 700 Units in Downtown Dartmouth