// COMPANY DOSSIER
Electric Avenue Manufacturing Inc.
Halifax-based manufacturer of smart EV charging hardware and energy-management software, selling the Watti Home (residential Level 2), Watti Pro (commercial/fleet Level 2) and Watti Direct (DC fast charging) lines plus a mobile app and pay-to-charge enterprise software. Sells exclusively through electrical distribution.
📍 Halifax, Nova Scotia, CanadaEst. 2021✓ 100% first-party verified
// LESSONS FROM Electric Avenue Manufacturing Inc.
Federal ZEVIP and EV Boost grants cover 50% of EV charging infrastructure costs including hardware, electrical labour, and engineering fees — making sub-two-year ROI achievable for apartment building owners.
Multi-unit residential is the highest-priority EV charging deployment target because 90% of EV charging happens at home, yet 31% of Canadians live in apartments and have no way to charge.
Load-sharing software lets you put up to six Level 2 chargers on a single circuit, dramatically reducing electrical infrastructure cost for parkade deployments.
Older buildings are often easier to retrofit with EV charging than new builds because years of efficiency upgrades have freed electrical capacity and electrical rooms have more physical space.
Developers should at minimum size their new-build electrical service and electrical room to be EV-ready, even if they don’t install chargers today — retrofitting the rough-in later costs far more.
Government EV infrastructure grants are a timing opportunity: funding is generous now because adoption is pre-tipping-point; once the market reaches early majority, subsidies will dry up.
// SELECTED PROJECTS
Polycorp Group multi-unit residential EV charging deployment
In progressCharger supplier (hardware + software), installation support, and ZEVIP funding-application support · $3,054,725 federal ZEVIP funding (Polycorp share); 634 Level 2 chargers
Gov-of-Canada/NRCan announcement (18 Jul 2024) names Polycorp + 292 Main Street Developments and the $3,150,321 total / 660 chargers, but does NOT name Electric Avenue. Electric Avenue's role as supplier/funding-helper is sourced to its own first-party blog and June 2025 trade press, which describes the deployment as 'in full swing'. Funding target was Dec 2024 completion; latest reliable source (Jun 2025) still calls it active, so marked in_progress not completed.
SaskPower fleet electrification charging deployment
CompletedPreferred supplier / equipment provider: Watti Direct 120kW DCFC + Watti Pro Level 2 chargers + Enterprise+ software, with installation and technical support
First-party customer case study (published 8 Dec 2023) with a named SaskPower facilities manager testimonial (Juan Garzon). SaskPower is a genuine customer, not merely a logo. Outside Atlantic Canada.
Rexel Atlantic distribution partnership
CompletedElectric Avenue products distributed across Atlantic Canada via Rexel Atlantic (residential, commercial, industrial)
First-party announcement (5 Nov 2024) with a Mark MacDonald quote. A channel/distribution partnership, not a construction project; counted as a notable Atlantic-Canada commercial relationship.
// KEY PEOPLE
MM
// NOTABLE
Electric Avenue is a rebrand: in 2021 the founders rebranded their long-standing renewables business as Electric Avenue and refocused on EV charging; the founders cite over 20 years in the electrical industry.
SOURCE ▸In June 2025 the company launched its flagship Watti Pro Echo — a dual-connector, dual-48A Level 2 station (11.5kW per port / 23kW total) with a touchscreen and OCPP 2.0.1 upgradeability, supporting J1772, J3400 (NACS) or combo connectors.
SOURCE ▸The company sells exclusively through electrical distribution rather than direct, and supports customers through government EV-charging funding programs such as NRCan's ZEVIP.
SOURCE ▸