Story · 21:13
// THE QUOTE
“We ended up signing a deal we didn't love with the company we didn't love”
— Mark MacDonald · Electric Avenue Manufacturing Inc.
Candid hard-won lesson: locked into a vendor's software for life, got frustrated, decided 'let's do it ourselves'; clean setup to decisive payoff.
Full episode at 21:13EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald) ▸
THE LESSON THIS CLIP CARRIES
When a vendor’s hardware locks you into their software for life, that’s a signal to build your own — Catalyst’s frustration with their first EV charger supplier led them to found Electric Avenue.
“once you buy their Hardware you're locked into their software for Life... we said you know forget it let's do it ourselves”
THE CHAPTER IT LIVES IN
Electric Avenue origin: sustainability mandate and ZEVIP grant discovery
18:38
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SOURCE: 21:13 of EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald)