// COMPANY DOSSIER
Catalyst Sales and Marketing
Independent electrical manufacturers' representative agency for Atlantic Canada, representing lighting, electrical, heating, automation, and EV/renewables product lines to electrical wholesalers and lighting showrooms. It sells through distribution rather than installing, specifying represented products into commercial, industrial, and residential projects.
📍 Halifax, Nova Scotia, CanadaEst. 2016✓ 100% first-party verified
// LESSONS FROM Catalyst Sales and Marketing
Federal ZEVIP and EV Boost grants cover 50% of EV charging infrastructure costs including hardware, electrical labour, and engineering fees — making sub-two-year ROI achievable for apartment building owners.
Multi-unit residential is the highest-priority EV charging deployment target because 90% of EV charging happens at home, yet 31% of Canadians live in apartments and have no way to charge.
Load-sharing software lets you put up to six Level 2 chargers on a single circuit, dramatically reducing electrical infrastructure cost for parkade deployments.
Older buildings are often easier to retrofit with EV charging than new builds because years of efficiency upgrades have freed electrical capacity and electrical rooms have more physical space.
Developers should at minimum size their new-build electrical service and electrical room to be EV-ready, even if they don’t install chargers today — retrofitting the rough-in later costs far more.
Government EV infrastructure grants are a timing opportunity: funding is generous now because adoption is pre-tipping-point; once the market reaches early majority, subsidies will dry up.
// SELECTED PROJECTS
Halifax Central Library
CompletedSupplied represented floor/desk/wall end-point power solutions (manufacturers' rep / product specification — not the contractor)
Catalyst's own project page: 'we were able to supply end point power solutions for the floor, desk and wall.' The library itself is a completed, well-known Halifax landmark; Catalyst's stated contribution is product supply through its represented lines, not construction.
Nova Centre
CompletedSupplied represented data, power, and water floor-box solutions (manufacturers' rep / product specification)
Catalyst's own project page: 'we helped provide solutions for data, power and water floor boxes.' Nova Centre is a completed downtown Halifax complex; role is product supply, not general contracting.
Nova Scotia Power Head Office
CompletedSupplied a modular raised-floor power-distribution solution from a represented line (manufacturers' rep)
Catalyst's own project page: 'we provided a modular raised floor power distribution.' Completed; role is product supply, not construction.
Queens Marque
CompletedListed as a Catalyst project case study; specific represented-product contribution not detailed on the page
Appears on Catalyst's own project page but, unlike the other entries, the page does not state the specific product/role Catalyst contributed. Included as a verified listing but role is unspecified — do not overstate.
// KEY PEOPLE
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Mark MacDonald
Principal (Strategic Accounts / Business Development, Nova Scotia); agency principal since 2007; CET and LC designations
profile ▸EA
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JF
AI
// NOTABLE
Catalyst Sales and Marketing was formed in 2016 by the merger of two Atlantic Canada manufacturers' rep agencies: IES (est. 2006, electrical and decorative lighting) and Peak Technical Sales (est. 2013, heating/ventilation and electrical-safety lines).
SOURCE ▸In October 2021, Catalyst was appointed the Atlantic Canada sales agency for CSC LED (commercial/industrial LED lighting) covering Nova Scotia, New Brunswick, and Prince Edward Island; CSC LED remains on Catalyst's current brands list.
SOURCE ▸Catalyst's January 2025 line card and brands page list represented manufacturers including Legrand, Electric Avenue, CSC LED, GM Lighting, Satco | Nuvo, GlenDimplex, Service Wire, MGM Transformers, and several lighting brands (Hinkley, Matteo, Z-Lite, Dals).
SOURCE ▸Catalyst principal Mark MacDonald is also President and co-owner of Electric Avenue (Electric Avenue Manufacturing), the Halifax-based EV-charging manufacturer founded in 2021 whose Watti product line Catalyst represents in the four Atlantic provinces.
SOURCE ▸