// REFERENCED ON THE SHOW
Catalyst Sales and Marketing
Independent electrical manufacturers' representative agency for Atlantic Canada, representing lighting, electrical, heating, automation, and EV/renewables product lines to electrical wholesalers and lighting showrooms. It sells through distribution rather than installing, specifying represented products into commercial, industrial, and residential projects.
📍 Halifax, Nova Scotia, CanadaEst. 2016✓ 100% first-party verified
// DISCUSSED ON THE SHOW
// ON THE RECORD WITH
Electric Avenue Manufacturing Inc.
Works with
Mark McDonald co-owns both; Electric Avenue hardware sold through Catalyst’s Atlantic Canada rep network
McKay Lyon Sweet Apple
Supplies
Supplied interior lighting package for Queen’s Marque residential units
Rexel
Works with
Rexel is the electrical wholesaler customer for Catalyst’s represented manufacturers
Efficiency Nova Scotia
Works with
EV Ready Planning program (75% engineering cost coverage) referral partner
// SELECTED PROJECTS
Halifax Central Library
CompletedSupplied represented floor/desk/wall end-point power solutions (manufacturers' rep / product specification — not the contractor)
Catalyst's own project page: 'we were able to supply end point power solutions for the floor, desk and wall.' The library itself is a completed, well-known Halifax landmark; Catalyst's stated contribution is product supply through its represented lines, not construction.
Nova Centre
CompletedSupplied represented data, power, and water floor-box solutions (manufacturers' rep / product specification)
Catalyst's own project page: 'we helped provide solutions for data, power and water floor boxes.' Nova Centre is a completed downtown Halifax complex; role is product supply, not general contracting.
Nova Scotia Power Head Office
CompletedSupplied a modular raised-floor power-distribution solution from a represented line (manufacturers' rep)
Catalyst's own project page: 'we provided a modular raised floor power distribution.' Completed; role is product supply, not construction.
Queens Marque
CompletedListed as a Catalyst project case study; specific represented-product contribution not detailed on the page
Appears on Catalyst's own project page but, unlike the other entries, the page does not state the specific product/role Catalyst contributed. Included as a verified listing but role is unspecified — do not overstate.
// KEY PEOPLE
MM
Mark MacDonald
Principal (Strategic Accounts / Business Development, Nova Scotia); agency principal since 2007; CET and LC designations
profile ▸EA
AH
JF
AI
// NOTABLE
Catalyst Sales and Marketing was formed in 2016 by the merger of two Atlantic Canada manufacturers' rep agencies: IES (est. 2006, electrical and decorative lighting) and Peak Technical Sales (est. 2013, heating/ventilation and electrical-safety lines).
SOURCE ▸In October 2021, Catalyst was appointed the Atlantic Canada sales agency for CSC LED (commercial/industrial LED lighting) covering Nova Scotia, New Brunswick, and Prince Edward Island; CSC LED remains on Catalyst's current brands list.
SOURCE ▸Catalyst's January 2025 line card and brands page list represented manufacturers including Legrand, Electric Avenue, CSC LED, GM Lighting, Satco | Nuvo, GlenDimplex, Service Wire, MGM Transformers, and several lighting brands (Hinkley, Matteo, Z-Lite, Dals).
SOURCE ▸Catalyst principal Mark MacDonald is also President and co-owner of Electric Avenue (Electric Avenue Manufacturing), the Halifax-based EV-charging manufacturer founded in 2021 whose Watti product line Catalyst represents in the four Atlantic provinces.
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