Story · 34:19
// THE QUOTE
“that's a really good point I think it's my answer there is is two tiered”
— Ali Halak · Procore Technologies, Inc.
Best moment in the episode: candid two-part answer on selling to grizzled site supers, his own admission he was a horrible superintendent, and the texts from champions saving 3-4K on rework. Authentic operator credibility, fully self-contained.
Full episode at 34:19How Construction Tech Actually Crosses the Chasm: Procore & OpenSpace at Canadian Concrete Expo 2023 ▸
THE LESSON THIS CLIP CARRIES
Field experience in sales is a competitive moat — former site supers who switch to tech sales can reach tradespeople that office-only reps cannot.
“I understand the pain points of building and construction and I think that does help”
THE CHAPTER IT LIVES IN
Interview 9 — Thomas Del Orario, OpenSpace (Field-to-Sales Pivot & Water Damage ROI Story)
32:23
Get on the Punch List.
Clips like this, plus the inside line on who's building Atlantic Canada. Every other Thursday.
SOURCE: 34:19 of How Construction Tech Actually Crosses the Chasm: Procore & OpenSpace at Canadian Concrete Expo 2023