Framework · 10:50
// THE QUOTE
“you might look at one set of plans like okay the labor to install this is like eight bucks a square foot”
— Jimmy Lorway · Anvil Construction Ltd.
Crisp mental model: identical finished product can be $8 vs $15/sqft because of the hidden substructure — the core insight of envelope estimating in one beat.
Full episode at 10:50Building a Cladding Company From Scratch: Estimating, Crew Culture, and Knowing When to Say No — Jimmy Lorway, Anvil Construction ▸
THE LESSON THIS CLIP CARRIES
In cladding, product knowledge accounts for roughly 90% of the estimating task — the takeoff math is the easy part.
“the product knowledge is ... it's almost 90% of the estimating”
THE CHAPTER IT LIVES IN
Why Cladding — and Why the Barrier to Entry Is Real
9:10
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SOURCE: 10:50 of Building a Cladding Company From Scratch: Estimating, Crew Culture, and Knowing When to Say No — Jimmy Lorway, Anvil Construction