Hot take · 8:16
// THE QUOTE
“we won't touch vinyl just because there's too many people with an operator in the truck”
— Jimmy Lorway · Anvil Construction Ltd.
Strong positioning opinion: deliberately avoids vinyl because low barrier to entry invites cheap, unsafe competitors he can't and won't compete with on price.
Full episode at 8:16Building a Cladding Company From Scratch: Estimating, Crew Culture, and Knowing When to Say No — Jimmy Lorway, Anvil Construction ▸
THE LESSON THIS CLIP CARRIES
The barrier to entry in complex envelope cladding is knowledge-based, not capital-based — deliberately avoid low-skill commodities like vinyl where you cannot compete on margin.
“we won't touch vinyl ... there's too many people with pump jacks that will do it”
THE CHAPTER IT LIVES IN
Growing Too Fast — and the Right Size
4:55
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SOURCE: 8:16 of Building a Cladding Company From Scratch: Estimating, Crew Culture, and Knowing When to Say No — Jimmy Lorway, Anvil Construction