Story · 11:01
// THE QUOTE
“this has actually been tested in the uh what they call the big burn”
— Matthew Brennan · Thermo-Cell Industries Ltd. (operating as Thermocell / Greenfiber Canada)
Memorable, concrete proof story: three identical houses set on fire, cellulose outlasts fiberglass by 45 minutes; lands the fire claim.
Full episode at 11:01Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber ▸
THE LESSON THIS CLIP CARRIES
For new products requiring code compliance, the entry path must hit architects, building codes, and contractors simultaneously—each alone is insufficient.
“it's all three for that one yeah so that's the biggest undertaking right now in terms of involvement”
THE CHAPTER IT LIVES IN
Performance: Fire, Density, and Soundproofing
9:20
Clips like this, every two weeks.
SOURCE: 11:01 of Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber