Hot take · 28:44
// THE QUOTE
“for the most part like we've we're in the middle of a boom”
— Matthew Brennan · Thermo-Cell Industries Ltd. (operating as Thermocell / Greenfiber Canada)
Market read regional builders care about: mid-boom, high rates and pricing, no pullback yet, and Atlantic Canada avoids the big dips.
Full episode at 28:44Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber ▸
THE LESSON THIS CLIP CARRIES
Dense-pack cellulose wall installation success comes down to tracking bag count per section—3.5 lbs/cubic foot is the target density that prevents settling without on-site equipment.
“take a 10 foot sectional wall mark on the wall we should have six bags done and blown at this point”
THE CHAPTER IT LIVES IN
Atlantic Canada Sales Landscape
28:40
Clips like this, every two weeks.
SOURCE: 28:44 of Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber