Story · 39:44
// THE QUOTE
“one of the big markets for us too we very rarely talked about this one but it's actually agriculture”
— Matthew Brennan · Thermo-Cell Industries Ltd. (operating as Thermocell / Greenfiber Canada)
Surprising niche application: borate treatment repels rats and pests, so chicken and potato farms get measurably better results.
Full episode at 39:44Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber ▸
THE LESSON THIS CLIP CARRIES
Cellulose's borate fire-retardant treatment doubles as a natural pest deterrent—a non-obvious product benefit with measurable productivity ROI for agricultural building clients.
“animals and pests really don't like it and from an agriculture environment that really matters”
THE CHAPTER IT LIVES IN
Labour Shortages and Immigration
39:00
Clips like this, every two weeks.
SOURCE: 39:44 of Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber