Emotional · 34:37
// THE QUOTE
“if I think about my parents generation they would have a stigma against their kids going into the trades”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Hits the generational stigma builders feel personally, then flips it: this is still an excellent, fulfilling career that impacts the world.
Full episode at 34:37How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
Breaking the 'construction is only hard physical labour' stereotype with the next generation requires showing up in schools, conferences, and newcomer-community channels — not waiting for candidates to find you.
“don't be afraid to go volunteer and do something and talk to grade seven students right and tell them about what life is like”
THE CHAPTER IT LIVES IN
Labour shortage and workforce diversity
25:03
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SOURCE: 34:37 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)