Hot take · 27:12
// THE QUOTE
“the U.S stat for women working in tech is I think it's around 32 percent”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Hard numbers land the point: ~32-38% women in tech vs ~11-12% in Canadian construction and ~5% on the job site; a credible, citable stat moment.
Full episode at 27:12How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
Women represent only ~11-12% of Canada's construction workforce and ~5% of on-site workers — closing this gap requires both active outreach and internal belonging signals, not just recruitment ads.
“women in construction in Canada I think is like 11 or 12 or something like that and then actually women on the job site is like five percent”
THE CHAPTER IT LIVES IN
Labour shortage and workforce diversity
25:03
Get on the Punch List.
Clips like this, plus the inside line on who's building Atlantic Canada. Every other Thursday.
SOURCE: 27:12 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)