Framework · 33:01
// THE QUOTE
“think about the stereotype when someone's like well you know if I go work in construction”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Names the recruiting stereotype (it's all back-breaking labour) and the fix: people forget finance, architects, engineers, the whole company behind a build.
Full episode at 33:01How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
Breaking the 'construction is only hard physical labour' stereotype with the next generation requires showing up in schools, conferences, and newcomer-community channels — not waiting for candidates to find you.
“don't be afraid to go volunteer and do something and talk to grade seven students right and tell them about what life is like”
THE CHAPTER IT LIVES IN
Labour shortage and workforce diversity
25:03
Get on the Punch List.
Clips like this, plus the inside line on who's building Atlantic Canada. Every other Thursday.
SOURCE: 33:01 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)