Story · 3:44
// THE QUOTE
“it was interesting when Roxanne and I started our business we were looking for an opportunity”
— Lara Ryan · Lara Ryan Design
Murray's founder turning-point: invested heavily in green airtightness tech right before a pandemic, then watched the government pull Net Zero from the code. Stands alone as a complete arc.
Full episode at 3:44Why Atlantic Canada Is Already Behind on Net Zero — and What BC Got Right | BuildGreen Atlantic Panel ▸
THE LESSON THIS CLIP CARRIES
Sequence net-zero upgrades by demand reduction first: super-insulate, right-size windows, right-size mechanicals, then offset residual load with renewables — in that order.
“super insulate, right size your window and doors, right size your mechanical equipment and then that minimal offset with Renewables”
THE CHAPTER IT LIVES IN
Murray’s five-step framework and the government’s mixed signals
3:00
Clips like this, every two weeks.
SOURCE: 3:44 of Why Atlantic Canada Is Already Behind on Net Zero — and What BC Got Right | BuildGreen Atlantic Panel