Exchange · 21:44
// THE QUOTE
“the most interesting comment we get when we're doing our sales pitches my building is tight enough”
— Lara Ryan · Lara Ryan Design
Sales-floor moment: 'what have you tested lately' and then the silence. A complete, credible exchange about air-tightness denial that trades people will recognize.
Full episode at 21:44Why Atlantic Canada Is Already Behind on Net Zero — and What BC Got Right | BuildGreen Atlantic Panel ▸
THE LESSON THIS CLIP CARRIES
BC’s step code — a pre-announced ratchet of air-tightness and insulation targets every 3–5 years — is the most replicable model for driving industry-wide performance improvement without market shock.
“every three to five years they ratchet down the air tightness they up the insulation values … they make it simple”
THE CHAPTER IT LIVES IN
Retrofit capacity crisis and the incentive gap
20:00
Clips like this, every two weeks.
SOURCE: 21:44 of Why Atlantic Canada Is Already Behind on Net Zero — and What BC Got Right | BuildGreen Atlantic Panel