Story · 29:11
// THE QUOTE
“the Sentinel door system so that was launched just last month”
— Kate Lindsay · Cornerstone Building Brands, Inc.
Product-development story: two-year build with Washington State and Waterloo, withstands a hurricane category, new PVC/wood-sawdust/calcium-carbonate material that resists rot and termites. Niche-credible R&D detail.
Full episode at 29:11Why Black Windows Crack & Fade — and the Laminate Fix | Cornerstone's Kate Lindsay on Windows for Atlantic Canada ▸
THE LESSON THIS CLIP CARRIES
Education is the sales motion: accredited architect seminars and twice-monthly code courses build specification share before a quote is ever requested.
“predominantly I'm you know trying my possible to educate people on our products”
THE CHAPTER IT LIVES IN
The architectural-lead role: education and the Sentinel hurricane door
26:48
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SOURCE: 29:11 of Why Black Windows Crack & Fade — and the Laminate Fix | Cornerstone's Kate Lindsay on Windows for Atlantic Canada