Hot take · 42:24
// THE QUOTE
“what we're accustomed to here is well my father built it that way and his father built it that way”
— Janet Tobin · EfficiencyOne
The episode's sharpest line: a rep candidly admits a high-performance air barrier costing 3x is a tough sell against Maritime tradition. Pure niche candor.
Full episode at 42:24Building Envelope Commissioning, Passive House vs Net Zero, Mass Timber & More — Live from BuildGreen Atlantic 2023 (11 Experts) ▸
THE LESSON THIS CLIP CARRIES
Selling high-performance building products in Atlantic Canada requires mindset change before product demonstration — the market defaults to 'my father built it that way.'
“what we're accustomed to here is well my father built it that way yes and his father built it that way”
THE CHAPTER IT LIVES IN
David Squires — Rothoblaas: High-Performance Building Products Enter Atlantic Canada
36:06
Clips like this, every two weeks.
SOURCE: 42:24 of Building Envelope Commissioning, Passive House vs Net Zero, Mass Timber & More — Live from BuildGreen Atlantic 2023 (11 Experts)