Story · 51:50
// THE QUOTE
“I heard a stat that a large percentage of convicts coming out of jail would go into landscaping”
— Kyle MacDonald · The Stone Depot
Vivid then-vs-now arc: landscaping's old 'two convicts and a ranger' image versus the clean-cut young pros at the Permacon Elevate seminar — image-of-the-trade story that lands.
Full episode at 51:50Halifax’s Mason Shortage Crisis — and How Stone Depot Is Building the Commercial Hardscape Market | Atlantic Construction Podcast ▸
THE LESSON THIS CLIP CARRIES
Tradespeople can attract new recruits and clients by becoming social-media influencers who document their craft — the trades niche on Instagram and YouTube is undersaturated in Atlantic Canada.
“you can be an influencer in this sort of Industry … work on your trade and then use that to be that influencer on the market”
THE CHAPTER IT LIVES IN
Influencer trades, young people, and industry promotion
47:50
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SOURCE: 51:50 of Halifax’s Mason Shortage Crisis — and How Stone Depot Is Building the Commercial Hardscape Market | Atlantic Construction Podcast