Hot take · 50:53
// THE QUOTE
“i learned early in my business the guys sitting around that table weren't my competition”
— Casey Grey · The Conscious Builder Inc.
Strong opinion on competition: your real threat is the uninsured undercutter doing bad contracts, not the peers in your association. Resonant for contractors; opens and lands cleanly.
Full episode at 50:53Passive House vs Net Zero: The Full Canadian Certification Ladder with Casey Grey (The Conscious Builder) ▸
THE LESSON THIS CLIP CARRIES
Joining a trade association filters out the 'two-tail-light warranty' competition undercutting on price; the real competition is uninformed operators, not peer contractors at the table.
“the guys sitting around that table weren't my competition… the guys that weren't a part of the association undercutting everyone”
THE CHAPTER IT LIVES IN
The Conscious Builder Academy and industry training imperative
43:20
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SOURCE: 50:53 of Passive House vs Net Zero: The Full Canadian Certification Ladder with Casey Grey (The Conscious Builder)