Story · 13:00
// THE QUOTE
“The problem with this building, with all the technology that was introduced, the price was over and nobody could afford”
— Arides Cabreira · 46North Group of Companies Inc.
The cautionary back half of the rotating-tower saga: too-soon tech, no buyers, bankruptcy, vandalism. Lands a clean hard-won lesson about over-engineering ahead of the market.
Full episode at 13:00From São Paulo to Moncton: Building a 11-Person Design Firm During Atlantic Canada's Labour Shortage | Ep 58 ▸
THE LESSON THIS CLIP CARRIES
Rent before you buy when relocating to an unfamiliar market — Cabreira rented for 6 months in Moncton to avoid being stuck with the wrong asset in a slow-moving market.
“I don't want to buy in the wrong place and then we'll be stuck with this house they're not gonna sell”
THE CHAPTER IT LIVES IN
Motor Construction and the Volart rotating building
8:30
Clips like this, every two weeks.
SOURCE: 13:00 of From São Paulo to Moncton: Building a 11-Person Design Firm During Atlantic Canada's Labour Shortage | Ep 58