Story · 20:47
// THE QUOTE
“i did one in halifax the building it's now called the crane building where the crane fell”
— Charles McCormick · SOPREMA Canada Inc.
Named-local-project anecdote: the first big PMMA liquid roof job in Halifax on the 'crane building,' framed as his favorite marketing line. Recognizable landmark, complete beat.
Full episode at 20:47Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis ▸
THE LESSON THIS CLIP CARRIES
When architects refuse a supply-driven spec substitution, push back with equivalence data — in a constrained market, one rigid refusal out of many is acceptable, but blanket inflexibility stalls projects.
“i've had one job where the architect just said no i want this and we ended up accommodating but it wasn't easy”
THE CHAPTER IT LIVES IN
Atlantic Canada roofing market: supply-chain crisis and contractor landscape
14:55
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SOURCE: 20:47 of Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis