Emotional · 42:52
// THE QUOTE
“what advice would i give to anybody to start their own company i would say absolutely go for it”
— Russell Cook, Dip.ME, GSC · Modular Interiors by Cook's (formerly Cook's Construction & Consulting)
Direct founder advice: go for it, expect sleepless nights, and your people are your biggest assets and never below you; a complete standalone motivational beat.
Full episode at 42:52Raised Access Floors and Underfloor Air Distribution in Commercial Construction — Russell Cook, Cook's Construction ▸
THE LESSON THIS CLIP CARRIES
When scaling a specialty trade company into multi-million-dollar project territory, cash-flow exposure on materials (months before install) requires deliberate financial planning and build-up period.
“we're buying materials in February for a job that's just delivering next week — so we're months out and of course the manufacturers need something before you're even able to get boots on the ground”
THE CHAPTER IT LIVES IN
Founding advice and the COVID chapter
36:50
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Clips like this, plus the inside line on who's building Atlantic Canada. Every other Thursday.
SOURCE: 42:52 of Raised Access Floors and Underfloor Air Distribution in Commercial Construction — Russell Cook, Cook's Construction