Story · 1:44
// THE QUOTE
“in my younger years after high school i was fully into construction”
— Russell Cook, Dip.ME, GSC · Modular Interiors by Cook's (formerly Cook's Construction & Consulting)
Clean origin arc from basement renos and swimming pools to drywall union to the Bow Tower job that launched his raised-floor career; lands on the 1.8M sq ft scale.
Full episode at 1:44Raised Access Floors and Underfloor Air Distribution in Commercial Construction — Russell Cook, Cook's Construction ▸
THE LESSON THIS CLIP CARRIES
Building a loyal core team from shared early project experience (same mega-project origin) creates retention that lasts 15+ years and is a sustainable competitive moat.
“we've got three or four guys that we were all involved in that project that are still with us today, like 15 years later”
THE CHAPTER IT LIVES IN
Russell's background and the Bow Tower
0:31
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SOURCE: 1:44 of Raised Access Floors and Underfloor Air Distribution in Commercial Construction — Russell Cook, Cook's Construction