Contractors funded an industry institute because uneducated design teams produce unconstructable drawings, and the resulting extras slow every job — fixing education upstream is cheaper than fighting downstream.
“get on a job site that look at the drawing see that that's just not constructable”
Challenge over-specified materials: hollow block grouted solid hits the same fire, sound and structural ratings as full solid block while being cheaper and easier on labour.
“if you used hollow and gridded solid it'd be cheaper it'd be easier on the labor”
Invest in staging and lift technology (hydro mobiles, heavy-duty swing-stage) — it directly raises productivity, cuts labour cost, and unlocks tight urban sites with no scaffold footprint.
“allow us to increase our productivity and keep our labor costs down”
When bidding scope you've never built (Darim's Queen's Marque sandstone ceiling), price in the uncertainty — take 'a strong number' so you can absorb the learning curve and still stand behind the product.
“we had to take a strong number on it to make sure that we were covered”
Push trust and problem-solving down to foremen — the people in the work every day are the experts, and they're the glue that holds a labour-intensive trade together.
“we lean on those guys heavily and and the collaboration from our experience”
An association is stronger as an 'industry voice' than a factional one: AMI includes union and non-union members, and the union backs it because a healthier industry lifts everyone.
“we're really more of an industry voice rather than the unionized contractor's voice”
Consistent estimating habits are scope insurance: a fixed personal process for opening drawings and taking notes is what catches the item that was missed last bid.
“those habits are making sure that you're hitting everything”
A free technical backstop pays for itself at bid time: one call to AMI caught CSA A370 joint reinforcing on a stack-pattern veneer that wasn't in the drawings or the estimator's numbers.
“oh freak i didn't bring that i didn't carry that in my numbers”
The union's recruitment edge is the package, not the wage: pensions, health plans and top rate let tradespeople 'buy into' a career instead of a job.
“it allows you to buy into your career a little bit more”
Masonry's demographic cliff is measurable — the average bricklayer is 53 — and the root cause is exposure: most teenagers have handled a 2x4 but never a brick.
“the average age of a bricklayer is 53 years old”
Treat worker bodies as a capital asset: ergonomics research (sensor-suited bricklayers at Waterloo) and one-level staging extend careers and reduce downtime in a heavy trade.
“how much force are they putting on their back how much force they putting on their shoulders”
Load-bearing masonry is cost-competitive again: in Moncton it priced at a 4% premium over wood framing, ~22% under reinforced concrete, and 16 weeks faster to total completion.
“masonry was only a four percent premium over conventional wood framing”
To open a market, prove the numbers then prove the build: AMI funded a three-way design study, published it, and recruited a developer for a demonstration project (Fox Creek, Moncton).
“one aspect is showing that the numbers work the second is actually backing it up”
A fully local supply chain (block plants within ~200 km) is a pricing and lead-time hedge — masonry held prices through COVID while lumber quotes were good for only a week.
“we have the materials here locally we make them here locally we have our laborers here locally”
Family lines still do the trade's recruiting — almost every bricklayer knew one — which sustains the craft but masks a failure to communicate the trade to outsiders.
“we struggle from a communication standpoint getting our trade out there for new bricklayers”
Sell a trade on visible accomplishment: the recruiting pitch that works is pride — you can see the wall you built at the end of the day and point it out to your kids for decades.
“you visually get to see what you've completed at the end of the day”
Industry can redesign its own pipeline: a trade advisory committee stretched NSCC's masonry program from 22 to 35 weeks, qualifying it as a government-funded core program and cutting tuition from ~$9k to ~$3k.
“they dropped their tuition from about 9 000 to about 3 000”
Bake safety certification into pre-apprenticeship so graduates are deployable day one — employers turn away willing students who arrive without the tickets to step on site.
“do you have this this this and this for your safety that i can put you to work”
Over-train for redundancy: Darim requires CPR for every employee (beyond NS rules) so no single absence leaves a crew exposed or a role unfillable.
“everybody has to have cpr it's not what the rule is in in nova scotia”
Seed the pipeline in high schools with skin in the game: AMI donates toolkits and contractor time, conditional on the school running the masonry program every year.
“we'll give you guys five toolkits you can keep them as long as you run this program every year”