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// ON THE RECORD

Cooke Insurance Group

Atlantic Canada commercial and personal insurance brokerage with industry specialties including contractors, marine, transportation, agriculture and manufacturing. A Navacord broker partner; sister division Cooke Capital handles group benefits.

📍 Charlottetown, Prince Edward Island, CanadaEst. 1972100% first-party verified
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Cooke Insurance Group website
VISIT cooke.ca
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// LESSONS FROM Cooke Insurance Group
Small Atlantic markets must pool across provinces to reach critical mass — regional solidarity is a structural necessity, not sentiment.
EP 65 · Emma Woodhull
Opening award submissions to all four Atlantic provinces keeps the pool large enough for wins to mean something.
EP 65 · Emma Woodhull
Design is a small fraction of an interior designer's job — programming, client discovery, and planning dominate, contrary to TV-show perception.
EP 65 · Emma Woodhull
Contract administration and project management after construction starts are where interior projects are won or lost.
EP 65 · Emma Woodhull
Specify materials against lead times and schedule risk, not just design intent — a milestone opening date beats a perfect door.
EP 65 · Emma Woodhull
In Nova Scotia the title 'interior designer' is legally protected — full registration requires a CIDA-accredited degree, 3,250 supervised hours, and the CIDQ exam.
EP 65 · Emma Woodhull
All lessons ▸
// KEY PEOPLE
CC
Charlie Cooke
Founder
profile ▸
JC
Jeff Cooke
Executive Chairman & Director of Brokering (President 1990–2023)
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GC
Gillian Corriveau
President (since Jan 1, 2024; third generation of the family to lead)
profile ▸
DC
Danny Corriveau
President, Cooke Capital
profile ▸
CH
Cynthia Harnett
Director, Commercial Lines
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// NOTABLE
Founded in 1972 by Charlie Cooke; head office in Charlottetown, PEI, with offices across PEI, New Brunswick and Nova Scotia.
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Became a Navacord broker partner effective July 1, 2020 (announced July 6, 2020) — Navacord's entry into the Maritimes; remains listed as a Navacord Broker Partner.
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Navacord partnership confirmed by primary press: 'Navacord forms partnership with PEI-based group benefits provider' (Insurance Business Canada).
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Leadership transition effective Jan 1, 2024: Jeff Cooke moved from President to Executive Chairman; Gillian Corriveau (VP since 2022, joined 2007) became President — third generation of the family to lead.
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Serves a defined set of commercial verticals including Contractors, Commercial Marine, Transportation, Agriculture and Manufacturing.
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RESEARCHED 2026-06-14 · 9 sources · 100% first-party verified · podscope deep-research