Framework · 6:45
// THE QUOTE
“i think one of the things a lot of the architects like dealing with us”
— Charles McCormick · SOPREMA Canada Inc.
Clear thesis: vet products in the lab first, 'we can count the products that didn't work on one hand over 10 years,' so they're solutions providers not box-shifters. Self-contained credibility claim.
Full episode at 6:45Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis ▸
THE LESSON THIS CLIP CARRIES
Justify premium materials by quantifying the labor they eliminate, not just the product cost — if you can show the expensive membrane saves two layers of install, contractors will buy in.
“if you can justify that price point and make them understand that the labor costs a lot more than material”
THE CHAPTER IT LIVES IN
Soprema: company philosophy, R&D and the architectural-rep role
2:58
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SOURCE: 6:45 of Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis