Story · 23:54
// THE QUOTE
“i actually sent out a communication and made some calls to contractors and architects”
— Charles McCormick · SOPREMA Canada Inc.
Operator move during the shortage: openly asking architects to consider spec substitutions, getting one hard no, and 'we all as a community have to be flexible.' Candid and complete.
Full episode at 23:54Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis ▸
THE LESSON THIS CLIP CARRIES
When architects refuse a supply-driven spec substitution, push back with equivalence data — in a constrained market, one rigid refusal out of many is acceptable, but blanket inflexibility stalls projects.
“i've had one job where the architect just said no i want this and we ended up accommodating but it wasn't easy”
THE CHAPTER IT LIVES IN
The repair-vs-replace workflow: thermal scans, recaps and sustainability
23:00
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SOURCE: 23:54 of Roof Thermal Scans, Material Shortages & the Case for Recapping: Soprema + IRC Building Sciences on Atlantic Canada's 2021 Roofing Crisis