Story · 35:43
// THE QUOTE
“it was uh kind of a stroke of luck I mean like I said I used it”
— Ali Halak · Procore Technologies, Inc.
Origin story with a vivid hook: a major water-damage event, blowing out four floors of sheetrock, refusing to be 'the guy with the camera on his head' — then it gets championed up the chain. Concrete and complete.
Full episode at 35:43How Construction Tech Actually Crosses the Chasm: Procore & OpenSpace at Canadian Concrete Expo 2023 ▸
THE LESSON THIS CLIP CARRIES
A concrete ROI story — not a feature pitch — is the lever that converts a resistant blue-collar tradesperson to a new tool.
“getting texts saying hey you know has ended up saving me uh you know maybe three or four K on rework costs”
THE CHAPTER IT LIVES IN
Interview 9 — Thomas Del Orario, OpenSpace (Field-to-Sales Pivot & Water Damage ROI Story)
32:23
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SOURCE: 35:43 of How Construction Tech Actually Crosses the Chasm: Procore & OpenSpace at Canadian Concrete Expo 2023