Story · 14:22
// THE QUOTE
“A prime example not too far from us is Queen's Marque, we worked with MacKay-Lyons Sweetapple very early on”
— Mark MacDonald · Electric Avenue Manufacturing Inc.
Named iconic project (Queen's Marque, MacKay-Lyons Sweetapple) with a clear role and a satisfied payoff; high niche credibility for a regional audience.
Full episode at 14:22EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald) ▸
THE LESSON THIS CLIP CARRIES
Getting a product specification into an architect’s drawings early is the ‘holy grail’ for electrical product reps — relationship with the architect upstream beats any downstream sales push.
“the holy grail for anyone in my space if you can build those relationships find the right Solutions”
THE CHAPTER IT LIVES IN
Catalyst Sales & Marketing: how a rep agency works
11:40
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SOURCE: 14:22 of EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald)