Story · 49:18
// THE QUOTE
“Even going back to the developers, I won't quote the developer but I think it's an important quote”
— Mark MacDonald · Electric Avenue Manufacturing Inc.
Candid developer pushback ('my buildings are 99.9% occupancy, why do I care') delivered as a complete exchange; rings true for the audience.
Full episode at 49:18EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald) ▸
THE LESSON THIS CLIP CARRIES
Selling EV charging to multi-res developers at 99.9% occupancy requires a 60-year building lifecycle argument, not just current ROI — the building being built today will need EV infrastructure well before it’s retired.
“you're dealing with a building that's a product that has a 60-year life cycle”
THE CHAPTER IT LIVES IN
The case to developers: funding urgency and the 60-year building lifecycle
46:15
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SOURCE: 49:18 of EV Charging in Atlantic Canada: How Developers Get 50% Government Grants (Electric Avenue founder Mark McDonald)