Framework · 50:47
// THE QUOTE
“five people or five thousand if you have even if you're a five-person team”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Direct answer for small GCs: the voice of your employees wins like the voice of the customer, so treat them well and let them tell the story; scales to any size shop.
Full episode at 50:47How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
Employee voice is the most credible talent-brand asset at any company size — five people with two genuine advocates is a stronger signal than any job posting.
“the voice of the employees is what wins so just like the voice of the customer is what wins”
THE CHAPTER IT LIVES IN
Employer branding for small construction firms
50:40
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SOURCE: 50:47 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)