Hot take · 25:52
// THE QUOTE
“the labor shortage and I was thinking about this earlier on”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Frames labour shortage as a diversity-reach problem and asks who you're not educating; niche-credible and ties straight to the trades.
Full episode at 25:52How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
Women represent only ~11-12% of Canada's construction workforce and ~5% of on-site workers — closing this gap requires both active outreach and internal belonging signals, not just recruitment ads.
“women in construction in Canada I think is like 11 or 12 or something like that and then actually women on the job site is like five percent”
THE CHAPTER IT LIVES IN
Labour shortage and workforce diversity
25:03
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Clips like this, plus the inside line on who's building Atlantic Canada. Every other Thursday.
SOURCE: 25:52 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)