Hot take · 19:36
// THE QUOTE
“we have a really kind of fun internal saying and it's no brilliant jerks”
— Melissa Macfarlane Heidmiller · Procore Technologies, Inc.
Punchy, memorable rule of thumb: don't hire the brilliant jerks, and the ones who slip in don't last; stands completely alone and very shareable.
Full episode at 19:36How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore) ▸
THE LESSON THIS CLIP CARRIES
The 'no brilliant jerks' rule works: a culture with deeply embedded values will naturally expel high-skill misaligned hires because they disengage from the friction.
“when the brilliant jerks do make their way in they honestly they don't last very long because those values are so prevalent in the way that we're working”
THE CHAPTER IT LIVES IN
Procore's three core values and the 'no brilliant jerks' rule
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SOURCE: 19:36 of How to Attract and Keep Great Construction Workers: Employer Branding for Any Size Firm (ft. Procore)