Story · 53:03
// THE QUOTE
“when I got into this trade I never planned to be a bricklayer I was going to school”
— Andrew Smith · Atlantic Masonry Institute
Founder turning-point: hockey-bound urban-design student, the bricklayers' union approached him with schooling and tools — a summer job became a career. Complete arc.
Full episode at 53:03Masonry Is 22% Cheaper Than Concrete? The Load-Bearing Comeback + Why the Average Bricklayer Is 53 | Atlantic Masonry Institute & Darim Masonry ▸
THE LESSON THIS CLIP CARRIES
Sell a trade on visible accomplishment: the recruiting pitch that works is pride — you can see the wall you built at the end of the day and point it out to your kids for decades.
“you visually get to see what you've completed at the end of the day”
THE CHAPTER IT LIVES IN
Rebuilding the pipeline: pride, NSCC redesign, safety-first training
50:28
Clips like this, every two weeks.
SOURCE: 53:03 of Masonry Is 22% Cheaper Than Concrete? The Load-Bearing Comeback + Why the Average Bricklayer Is 53 | Atlantic Masonry Institute & Darim Masonry