Framework · 31:06
// THE QUOTE
“The coach I found, his strategy is called reverse selling”
— Christopher Pickup · eXp Realty (subsidiary of eXp World Holdings, Inc.)
Named, repeatable technique: ask why they shouldn't sell so they sell themselves; builds trust out of the gate. Tight and actionable.
Full episode at 31:06How a Nova Scotia Realtor Built 8 Rentals by Doing His Own Renos (Halifax Real Estate) ▸
THE LESSON THIS CLIP CARRIES
Sell by serving: 'reverse selling' surfaces reasons not to act, which builds the trust that closes the deal.
“his strategy is called reverse selling where actually I'm going in one with a service mindset”
THE CHAPTER IT LIVES IN
Why EXP and reverse selling
24:17
Clips like this, every two weeks.
SOURCE: 31:06 of How a Nova Scotia Realtor Built 8 Rentals by Doing His Own Renos (Halifax Real Estate)