Framework · 16:05
// THE QUOTE
“yeah it's like that old saying diamonds are formed under pressure”
— Lisa OBrien, PCC, CPCC · Procore Technologies, Inc.
States the core thesis cleanly: culture drives business and business drives culture, and why it's a P&L issue not a fluffy one — the episode's central framework in one beat.
THE LESSON THIS CLIP CARRIES
Culture and business form a flywheel: invest in culture as a strategy and let business reinvest into culture.
“culture drives business and business drives culture and that's why we think culture needs to be such a priority”
THE CHAPTER IT LIVES IN
Defining culture: 'how we work together'
9:56
Clips like this, every two weeks.
SOURCE: 16:05 of Why Culture Drives Your Construction Business (Procore's Culture Team)