Hot take · 50:42
// THE QUOTE
“so we just challenged and said well what if we could”
— Elliot MacNeil · Bruno Builders Inc.
Honest admission that they underestimated the procore rollout and a clear warning: 'if you're going to adopt procore you need to be ready for it'; a credible tech-adoption lesson for peers.
Full episode at 50:42How Bruno Builders Built a Vertically Integrated GC in Halifax — Procore Lessons, Labour Shortage Realities, and 700 Units in Downtown Dartmouth ▸
THE LESSON THIS CLIP CARRIES
Procore (and similar enterprise platforms) require a dedicated implementation resourcing budget treated like a capital project — companies that deploy it 'as a side project' during busy periods fail to realize the integration value.
“We underestimated what it would take to truly implement it — if you're going to adopt Procore, you need to be ready for it.”
THE CHAPTER IT LIVES IN
Core values, culture, and team shout-outs
42:10
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SOURCE: 50:42 of How Bruno Builders Built a Vertically Integrated GC in Halifax — Procore Lessons, Labour Shortage Realities, and 700 Units in Downtown Dartmouth