Framework · 49:56
// THE QUOTE
“people are resistant to change let's be honest human nature you know what you know”
— Giovanni Cautillo · Ontario General Contractors Association
Ties tech adoption resistance back to 'general contractors price risk; we don't like unknowns' — a self-contained behavioral framework that lands cleanly.
Full episode at 49:56How an Association Beats Brutal Construction Contracts (OGCA President on Tender Risk & the Labour Gap) ▸
THE LESSON THIS CLIP CARRIES
Resistance to new technology is driven as much by fear of the unknown and change as by cost.
“general contract directors don't like unknowns we price risk”
Clips like this, every two weeks.
SOURCE: 49:56 of How an Association Beats Brutal Construction Contracts (OGCA President on Tender Risk & the Labour Gap)