Hot take · 21:04
// THE QUOTE
“A lot of our competitors still have a good better best window, we only have our window”
— Remy Leger · Allsco Windows & Doors
Strong positioning take: one premium line vs competitors' good-better-best, naming the Apples-to-Apples comparison problem. Candid about rivals.
Full episode at 21:04Why Shipping Windows to Newfoundland Costs More Than Winnipeg — ALLSCO on Glazing Science, Energy Grants & Atlantic Canada's Window Market ▸
THE LESSON THIS CLIP CARRIES
Selling one premium line instead of good-better-best forces apples-to-apples comparisons and positions you on quality, not price ladders.
“competitors still have a a good better best window right we only have our window”
THE CHAPTER IT LIVES IN
Product philosophy: one beefy line, steel reinforcement, and superheating frames
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SOURCE: 21:04 of Why Shipping Windows to Newfoundland Costs More Than Winnipeg — ALLSCO on Glazing Science, Energy Grants & Atlantic Canada's Window Market