Framework · 13:34
// THE QUOTE
“the main reason for that is there's a product called shaftliner which is what they were using there”
— Matthew Brennan · Thermo-Cell Industries Ltd. (operating as Thermocell / Greenfiber Canada)
Explains a real jobsite pain — slow floor-by-floor shaftliner plus a supply shortage — and how cellulose fills the void faster.
Full episode at 13:34Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber ▸
THE LESSON THIS CLIP CARRIES
For new products requiring code compliance, the entry path must hit architects, building codes, and contractors simultaneously—each alone is insufficient.
“it's all three for that one yeah so that's the biggest undertaking right now in terms of involvement”
THE CHAPTER IT LIVES IN
Product Evolution and the Two-Hour Fire Wall
12:00
Clips like this, every two weeks.
SOURCE: 13:34 of Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber