Hot take · 12:16
// THE QUOTE
“I would probably argue that right now our minimum specs probably aren't what they should be”
— Matthew Brennan · Thermo-Cell Industries Ltd. (operating as Thermocell / Greenfiber Canada)
A respected supplier saying code minimums are too low is a candid industry opinion that opens cleanly and lands on the two-hour firewall.
Full episode at 12:16Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber ▸
THE LESSON THIS CLIP CARRIES
For new products requiring code compliance, the entry path must hit architects, building codes, and contractors simultaneously—each alone is insufficient.
“it's all three for that one yeah so that's the biggest undertaking right now in terms of involvement”
THE CHAPTER IT LIVES IN
Product Evolution and the Two-Hour Fire Wall
12:00
Clips like this, every two weeks.
SOURCE: 12:16 of Cellulose Insulation in Atlantic Canada: Fire Performance, Retrofit Moisture Risk, and the Net-Zero Shift | Thermocell & Greenfiber