Framework · 26:34
// THE QUOTE
“i always tell guys say well how much is it”
— Barry Osmun · AzSpecd Solutions Inc.
Core sales framework: it's not an add-on, it's a replacement for the ACM/masonry you were buying anyway, plus payback and grants. Strong standalone pitch.
Full episode at 26:34Solar Cladding as a Cladding Replacement: BIPV, Rainstick Water Recycling, and Atlantic Canada Sales Strategy | Barry Osmun, AzSpecd Solutions ▸
THE LESSON THIS CLIP CARRIES
Frame BIPV solar cladding as a replacement for what you were already going to buy, not an add-on cost — the delta from standard ACM ($30/sf) to solar panels ($50/sf) is ~$20, not $50.
“you were going to spend that so this stuff here you know it's probably gonna cost you about 50”
THE CHAPTER IT LIVES IN
Metrics BIPV solar cladding — technology and the SMU Loyola install
16:23
Clips like this, every two weeks.
SOURCE: 26:34 of Solar Cladding as a Cladding Replacement: BIPV, Rainstick Water Recycling, and Atlantic Canada Sales Strategy | Barry Osmun, AzSpecd Solutions